AVIVA ‘Who’s The Safe Bet?’ Competition

White van man, school run mum or cautious granny – who do you think is the safest driver? In an social campaign we asked the AVIVA fans to place a bet for a chance to win a car. Along the way we tasked our stereotypes to complete a series of unusual challenges, run by Johnny Herbert a F1 Legend.

  • Role Creative/Art Direction
  • For AVIVA
  • Type Social campaign, PR