Golden BMW

To celebrate BMW’s sponsorship of the London 2012 Olympic Games, we sent our special golden 3 Series out onto the streets of Great Britain. Anyone who spots it, snaps it and shares their photo has a chance to win a pair of tickets to the Games. One lucky ‘Golden Prize’ winner even get to drive a BMW for a year.

  • Role Creative Concept
  • For BMW
  • Type Social Media, PR, Event

Golden BMW